How to find accurate customers in the auto parts industry？

If you want to know how to develop new customers, you must first know what your target customer group is.

What are the customer groups of auto parts?

A: Car repairers, car service providers, dealers, etc.

How to find the customers?

Google, It covers information about most companies in the world, so how to find the corresponding industry customers?

A) : Core keywords search: Search using product keywords. For example: We are a manufacturer of car door handles. If we search using car door handles, we will find our target customers.

B) : Keywords + modifiers. For example: Door Handles+Country/Car Models/Buyer/Outside/Inside/Exterior/Interior/Chrome....

C) : Keyword switch to local language search.

D) : Switch Google search to local search。

Exhibition

The world's major exhibitions will have their own official websites, and many large and medium-sized companies will participate in the exhibition.

Advantage:

a. Expand business contacts, broaden horizons, and inspire ideas;

b. Shop around to find the best purchaser and partner;

3. Face customers directly to facilitate seeking customers and business opportunities and exploring international markets;

c. Orders can be made directly, eliminating the need for intermediate links in seeking overseas customers and markets, and the timeliness is high;

d. Buyers can directly face the product and understand it clearly.

Shortcoming：

Expensive: Booths are expensive, and the transportation and storage of exhibit samples are also a considerable expense.

b. Complex procedures:  It involves issues such as exporting exhibits and exchanging foreign exchange, general enterprises that want to participate in overseas exhibitions must be organized by a state-approved organizer with the right to exhibit.

c. Short time: Due to factors such as short time, large passenger flow, and varying booth locations, the company's target customers are not concentrated - even if buyers visit the trade show, there is no guarantee that they will find your booth.

d. The exhibition is mainly for meeting old customers.

e. Test for foreign trade personnel: Due to lack of exhibition experience or lack of professionalism (such as lack of communication skills, etc.), exhibitors have difficulty discovering customer needs and demonstrating the advantages of their products to customers quickly. , it is very likely that you will not be able to grasp some interested customers.

f. Are you participating in the exhibition just to collect business cards? Most exhibitors will collect three to four hundred buyer business cards from the exhibition, and then contact these buyers through emails or phone calls. Maybe you have missed the best opportunity to negotiate with buyers, or you may There in a situation where the buyer is not impressed with the company.